Everyone knows about the big names: Angry Birds, Candy Crush, Facebook, Twitter, Uber, Instagram. Countless others have transformed mobile apps from a millennial phenomenon into something even old ladies use with their bridge club.
Nielsen put out its latest figures on the state of the advertising market across old and new media platforms this morning. One big takeaway is that Internet advertising continues to be the fastest-growing medium, but it remains a small player.
For most of its time as an IT industry buzzword, big data has been focused on numbers and letters. Sales numbers, medical results, weather, sensor readings, tweets, news articles — all very different, but also all relatively low-hanging fruit.
For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. In reality, social media marketing has never been free.